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FRESH THINKING

Lars Own

Branding

Identity System

Type Design

Package Design

Support 

Lars Own had two big issues that needed to be solved. One: The brand image was graphically stuck in the past and did not communicate a clean Scandinavian design sense. Two: The brand had a consistency issue with the printing of the packaging overseas. The brand refresh addressed not only the story and added recipes and photography, but engineered packaging that had better quality control.