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CATEGORY KNOWLEDGE

Hornitos

Logo

Branding

Packaging

Structure

Shipper

Hornitos is a premium tequila that was losing market share because it looked like a bottom shelf brand. We gave it a new structure, adding glass embellishments and rounded the shape to give it a more authentic look, which effectively solved an 18% breakage problem. The label was redesigned to improve communication and make it more visible on the back bar. These changes helped Hornitos to become the fastest growing brand in the tequila category.

© 2021 Miller | Reaves

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