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BRAND EXTENTION

Jim Beam Foods

Branding

Identity System

Type Design

Package Design

Support 

Jim Beam foods packaging lacked cohesive branding. Heritage colors, typefaces and iconography of the World’s best selling bourbon inspired the design of new comprehensive identity standards that worked across all food categories. The finishing touch was high appetite appeal photography. “Sell-in” and “Sell-thru” has been successful at Costco, Sam’s, Bj’s, Jewel and Walmart.

© 2021 Miller | Reaves

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