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INSITE KNOWLEDGE

Skansen 

Branding for Skansen’s line of Herring and Cod Liver didn’t look imported, it visually didn’t justify the price point and consumers found it difficult to identify the flavor options.

A complete refresh of the Scandinavian brand combined clean typography, illustration and color palettes giving it an upscale look that provided easy identification of fish types and flavor profiles. The result has been a significant increase in same store sales and new retail placement.

Branding

Packaging

Logo

© 2021 Miller | Reaves

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