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Alpino

Branding

Packaging

Logo

Structure

Suport

Alpino had very little distribution and was getting lost on shelf. A review of the competitive landscape found a sea of sameness - products using yellow labels and the exact same jar. Miller | Reaves saw this as an opportunity to refresh the brand, elevating it to a premium line. The brand was given a shorter jar with a gold top and fresh bold graphics that matched the quality Italian toppings inside. This lead to larger regional distribution and being a featured at Subway.

© 2021 Miller | Reaves

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